Xango - Proven Goodness!

Mangosteen Fruit
Statement by Robert Conlee, CEO of XanGo, LLC

LEHI, UTAH - March 6, 2009 - XanGo, LLC, the first company to market a premium mangosteen beverage, continues to lead the superfruit movement. As a global nutrition company, XanGo now reaches 23 countries and is expanding the benefits of the popular mangosteen to new applications. With the launch of Glimpse™ Intuitive Skin Care, XanGo revisits its category-creating status by introducing the first personal care product to feature the power of the mangosteen at its foundation to deliver the fruit's numerous nutrients through a green, toxin-free formula that protects consumer's health and the environment.

Introducing Innovative, Topical Mangosteen Experience

The development of a personal care brand using mangosteen was a natural progression in the company's growth following last year's introduction of 3SIXTY5™, a whole food nutrition mangosteen-based multi-vitamin. In November 2008, XanGo introduced Glimpse Intuitive Skin Care as topical nutrition that is free of harsh chemicals and featuring green chemistry technology in self-adjusting formulas.

One of the formula's driving ingredients is BioActive X3 Complex™, a proprietary ingredient that incorporates an exclusive biofermentation technology that combines meticulous, time-honored techniques with advanced science from Japan to amplify the phytonutrient potency of the mangosteen. The inclusion of these three exclusive ingredients with mangosteen-infused water helps ensure optimum nutrient density in the formulas to further promote the health-giving properties of the mangosteen.

XanGo has made a public commitment to green chemistry by signing the Compact for Safe Cosmetics, by which the company pledges to do no harm and to comply with EU directive 1776 that bans the use of several chemicals popularly used in personal care products in the U.S.

Rising to the Popularity of the Mangosteen

Exotic, nutrient-packed fruits are taking front stage in the natural health marketplace. As the National Restaurant Association reports, superfruits have sustained consumer interest and represent a significant area of growth in 2009. These antioxidant-packed fruits rank 7th among "Top 20" hot trends and 3rd among products in "What's Hot" in a chef survey done by the NRA.

XanGo was able to get ahead of and capitalize on that trend when it introduced the category-creating XanGo® Juice just six years ago. Since that time and several new product introductions later, XanGo is now a cumulative $1.5 billion sales company. With more than 1 million direct sales distributors worldwide, XanGo now spans four continents.

Even in a tough economy, XanGo is positioned well as it continues to experience strong sales. Both natural products and direct sales fare well during an economic downturn as evidenced by data released by Information Resources Inc. citing nationwide retail sales of vitamins and supplements that totaled nearly $639 million in the fourth quarter of 2008, a 10 percent jump from 2007. Meanwhile, the direct sales industry operates at 5 percent higher growth than the gross domestic product when the economy contracts, according to the Direct Selling Association. All of which bodes well for XanGo, which fortuitously represents the best of both natural products and direct sales.

Leading Scientific Research on Mangosteen Performance

With scientific partners that include Northridge, Calif.-based Medicus Research, Weber State University and leading independent laboratories, XanGo continues to spearhead scientific exploration of the whole mangosteen fruit through a tiered approach on safety, standardization and efficacy.

In XanGo's most recent independent research of the mangosteen completed in January 2009, promising peer-reviewed clinical trials by the UCLA School of Medicine's Dr. Jay K. Udani have shown that XanGo® Juice reduces inflammation in obese subjects, which may be valuable in preventing the progression to diabetes and heart disease. This eight-week randomized, double-blind, placebo-controlled study included a pre-study two-week washout period. It evaluated the effect of multiple dosages of a proprietary mangostoeen juice on indicators of inflammation and antioxidant levels in obese patients with elevated C-reactive protein (CRP) levels.

Previous independent research sponsored by XanGo has demonstrated that the proprietary whole fruit formula in XanGo Juice leads to high levels of xanthone absorption while unnaturally elevated levels of xanthone consumption actually were shown to decrease absorption efficiency.

XanGo is intent on continuing to lead the worldwide market in mangosteen-based research and category-creating mangosteen-based products. Expect more research in the coming years that continues to validate existing claims about the mangosteen and further product extensions that broaden the benefits of the mangosteen to myriad oral, topical and other wellness applications.

Whole Fruit Usage the Key to Xanthone Absorption

Here is a great article that was posted on UtahBusiness.com.

Enjoy!

Just click here!

State of the Mangosteen Category: 2008

Here is some information taken from Xangonewscenter.com

XanGo CEO: “As the mangosteen market grows, leadership means setting new research standards, product innovation and ground-breaking brand-centric marketing”

Statement by Aaron Garrity, CEO of XanGo, LLC

LEHI, UT – Mar. 14, 2008 – The mangosteen is leading the race in superfruits and healthy foods, according to the 2008 Packaged Facts Food Flavours and Ingredients Outlook. XanGo LLC, the company that created the category when it introduced XanGo^® Juice to a global market in 2003, continues to dominate the space, leading the category with more than 80 percent of market share*.

Setting scientific research standards

With scientific partners that include Northridge, Calif.-based Medicus Research, Weber State University and leading independent laboratories, XanGo is spearheading the scientific exploration of the whole mangosteen fruit through a tiered approach based on safety, standardization and efficacy.

As awareness and consumption of the mangosteen has increased worldwide, so has the need to better understand the fruit's most prominent phytonutrient, xanthones. Through XanGo's leadership, independent researchers have established a credible scientific method for testing and measuring xanthones.

Now, through this peer-reviewed, published study, category participants and consumers have a more consistent and reliable method of measuring and marketing mangosteen products relative to xanthone content claims.

A pre-clinical, preliminary 28-day study of XanGo Juice by Charles River Laboratories of Montreal identified the bioavailability of xanthones to determine how many xanthones are actually absorbed and the pathway they travel. Study director Susan McPherson, MSc, senior research scientist at Charles River Laboratories, said preliminary research findings demonstrate that the proprietary whole fruit formula in XanGo Juice leads to high levels of xanthone absorption.

Ongoing research shows high absorption of xanthones in defined dosages, with elements of the whole mangosteen fruit as a delivery vehicle. Unnaturally elevated levels of xanthone consumption actually were shown to result in decreased absorption efficiency.

Research shows artificially inflating or manipulating a product with xanthone extracts may not add any value. The mangosteen presents more value in its whole fruit form, as presented in XanGo Juice. There are many other phytochemicals found in the fruit that have beneficial effects, which are lost in extraction or jeopardized when the natural balance of the fruit is manipulated.

It's better to respect the mangosteen as nature intended. And honor the true definition of "whole fruit" usage. If you say it, you should mean it. Whole fruit is a promise and consumers want that access to the mangosteen. In keeping that promise, XanGo launched the leading consumer resource for mangosteen science, www.thewholefruit.com.

Consumers deserve product innovation

In a new era of consumer demand for the mangosteen, millions around the world are looking for access to the astonishing mangosteen fruit in a variety of fresh product vehicles. Consumers everywhere are clamoring to make the mangosteen a part of their active and healthy lifestyles.

During the past year, XanGo expanded the global reach of the category through expanded access to our flagship product, XanGo Juice to nearly one million distributors who operate now in more than 20 countries and territories.

Last spring, XanGo introduced XALO™ into European markets, where interest and sales have soared. XALO's formula combines the acclaim of aloe with the mangosteen to offer consumers a combination of great taste and vibrant nutritional benefits in a complete and complex functional beverage. Through this proprietary blend of some of the world's most celebrated botanicals, consumers may receive the following nutritional and antioxidant benefits: support of digestive health; revitalization and regeneration of healthy skin; improvement in proper absorption of vital nutrients; and a boost of natural energy levels.

In January, XanGo launched the XanGo Single, a one-ounce single-serving package of XanGo Juice allowing consumers the ease of carrying their recommended daily serving with them throughout the day.
New research shows the effectiveness of the mangosteen and xanthones in skin health and nutrition. Performance from mangosteen properties proved effective in improving age-related changes in the skin as well as enhancement of skin texture and touch. Another study demonstrated the mangosteen’s antioxidant punch in taking on acne-producing bacteria.

Later this year XanGo will launch a product line Glimpse, Intuitive Skin Care. GLIMPSE by XanGo is built to respond to specific skin care needs with an intelligent xanthone formulation that puts the green power of the earth at your service. GLIMPSE will feature a revolutionary, patented xanthone formulation that only XanGo can create. XanGo developed our exclusive xanthone formula for GLIMPSE through scientific exploration and advanced skin nutrition technology. Keep watch for more news on Glimpse at www.XanGoLaunch2008.com.

A new marketing revolution

Education and dialogue have been key components in XanGo's creation and advancement of the mangosteen supplement category worldwide. In October 2007, XanGo introduced XanGo.TV the first brand-centric video sharing site at this level in the marketplace.

XanGo.TV is a big hit with over a million visitors already. Distributors and consumers worldwide are producing, sending and sharing XanGo.TV videos about their experiences with the mangosteen and XanGo Juice.

XanGo.TV is dedicated to broadcasting the XanGo lifestyle by providing visitors an inside view of real-life stories and insights. With a library of videos and podcasts, visitors can chronicle the genesis of the mangosteen supplement category creator as it evolves to a surging global market.

In 2008, XanGo hosted its inaugural XanGo.TV Awards Show, recognizing the best video entries from distributors around the world. The Top 10 winners from among more than 200 entries and from more than 20 international markets who put their XanGo stories and inspirations into short films were honored during a 20-minute online broadcast event at www.xango.tv.

XanGo is intent on continuing to lead the market as the worldwide leader in mangosteen-based products. Supported by the success of the direct sales model, XanGo is one of the world’s fastest growing companies and will continue to set high goals for its corporate innovation and charitable work.

*Based on internal research