Big News Revealed on Xango TV!

Well, the Online Invasion was, again, both exciting and informative, with a host of guest speakers including:

John Digles
Beverly Hollister
Joe Morton
Rodney James
Bob Schmidt
Dave Webb
Theda Petilos
Economist Larry Chonko
Aaron Garrity

Plus, there were a ton of cameo appearances from the great leaders of our company. Here are some of the ones I recognized:

Corey Citron
Carlos Aponte, Jr.
Mike Healy
Stacey Healy
Gordon Morton, Jr.
Dwayne Dyer
Rebecca Edler
Eric Welch
Linda McCarthy
Kent Wood
Gary Hollister

Tune in to www.xango.tv to see if you recognize anyone else, and to see all of the exciting news, including the most detailed information yet of Glimpse Intuitive Skincare, given by the creator, Beverly Hollister.

At the end, there is also just a peek at ANOTHER new Xango product, 3SIXTY5, which will be revealed in it's entirety at the Orlando Regional at the end of May.

And, of course, there are special promotions and deals on Xango merchandise and SWAG to help you build your Xango business.

Xango Online Invasion 2.0 will be posted on Xango TV until Friday.

Exclusive: Economist to Appear on Online INVASION 2.0 Tonight!

I will try to keep you informed as the news rolls in about the Online Invasion tonight.

Here is the latest:

Economist Larry Chonko, Ph.D. from the University of Texas at Arlington is set to appear on Online INVASION 2.0 tonight. Professor Chonko will share an important message for growth and recruitment. He’ll discuss how economic downturn often leads many to look for business opportunity in the direct sales industry—and a company like XanGo.

Tune in tonight for Online INVASION 2.0 and Professor Chonko's appearance. Online INVASION 2.0 is available through this Friday. Make sure you see it!

Your XanGo Team

Exciting New Xango Announcement!

This one sounds interesting. I'm not sure what it's all about, but tune in.

You're invited to what will no doubt be referred to as 'The Call Of The Year."

Join 500K Sharon Sharif, your hosts John Bash and Dale Denton, on Thursday night at 8:45 PM Eastern 5:45 PM Pacific for what will be one of the biggest announcements in all of Xango history. I'm NOT exaggerating when I tell you that the information on this call will impact your business forever in a most awesome way.

Sharon is going to surprise and wow you. Be there! We only have 2,000 lines so make sure you're on early and have your notebook out. This is a surprise announcement that no one has been expecting!

Due to anticipated turnout we have enabled a back up LISTEN ONLY bridge. If you have any issues dialing in the primary bridge of (712) 432-7611 PIN 15208, please hang up and dial the backup bridge of (616) 883-8400 PIN 444087293#.

State of the Mangosteen Category: 2008

Here is some information taken from Xangonewscenter.com

XanGo CEO: “As the mangosteen market grows, leadership means setting new research standards, product innovation and ground-breaking brand-centric marketing”

Statement by Aaron Garrity, CEO of XanGo, LLC

LEHI, UT – Mar. 14, 2008 – The mangosteen is leading the race in superfruits and healthy foods, according to the 2008 Packaged Facts Food Flavours and Ingredients Outlook. XanGo LLC, the company that created the category when it introduced XanGo^® Juice to a global market in 2003, continues to dominate the space, leading the category with more than 80 percent of market share*.

Setting scientific research standards

With scientific partners that include Northridge, Calif.-based Medicus Research, Weber State University and leading independent laboratories, XanGo is spearheading the scientific exploration of the whole mangosteen fruit through a tiered approach based on safety, standardization and efficacy.

As awareness and consumption of the mangosteen has increased worldwide, so has the need to better understand the fruit's most prominent phytonutrient, xanthones. Through XanGo's leadership, independent researchers have established a credible scientific method for testing and measuring xanthones.

Now, through this peer-reviewed, published study, category participants and consumers have a more consistent and reliable method of measuring and marketing mangosteen products relative to xanthone content claims.

A pre-clinical, preliminary 28-day study of XanGo Juice by Charles River Laboratories of Montreal identified the bioavailability of xanthones to determine how many xanthones are actually absorbed and the pathway they travel. Study director Susan McPherson, MSc, senior research scientist at Charles River Laboratories, said preliminary research findings demonstrate that the proprietary whole fruit formula in XanGo Juice leads to high levels of xanthone absorption.

Ongoing research shows high absorption of xanthones in defined dosages, with elements of the whole mangosteen fruit as a delivery vehicle. Unnaturally elevated levels of xanthone consumption actually were shown to result in decreased absorption efficiency.

Research shows artificially inflating or manipulating a product with xanthone extracts may not add any value. The mangosteen presents more value in its whole fruit form, as presented in XanGo Juice. There are many other phytochemicals found in the fruit that have beneficial effects, which are lost in extraction or jeopardized when the natural balance of the fruit is manipulated.

It's better to respect the mangosteen as nature intended. And honor the true definition of "whole fruit" usage. If you say it, you should mean it. Whole fruit is a promise and consumers want that access to the mangosteen. In keeping that promise, XanGo launched the leading consumer resource for mangosteen science, www.thewholefruit.com.

Consumers deserve product innovation

In a new era of consumer demand for the mangosteen, millions around the world are looking for access to the astonishing mangosteen fruit in a variety of fresh product vehicles. Consumers everywhere are clamoring to make the mangosteen a part of their active and healthy lifestyles.

During the past year, XanGo expanded the global reach of the category through expanded access to our flagship product, XanGo Juice to nearly one million distributors who operate now in more than 20 countries and territories.

Last spring, XanGo introduced XALO™ into European markets, where interest and sales have soared. XALO's formula combines the acclaim of aloe with the mangosteen to offer consumers a combination of great taste and vibrant nutritional benefits in a complete and complex functional beverage. Through this proprietary blend of some of the world's most celebrated botanicals, consumers may receive the following nutritional and antioxidant benefits: support of digestive health; revitalization and regeneration of healthy skin; improvement in proper absorption of vital nutrients; and a boost of natural energy levels.

In January, XanGo launched the XanGo Single, a one-ounce single-serving package of XanGo Juice allowing consumers the ease of carrying their recommended daily serving with them throughout the day.
New research shows the effectiveness of the mangosteen and xanthones in skin health and nutrition. Performance from mangosteen properties proved effective in improving age-related changes in the skin as well as enhancement of skin texture and touch. Another study demonstrated the mangosteen’s antioxidant punch in taking on acne-producing bacteria.

Later this year XanGo will launch a product line Glimpse, Intuitive Skin Care. GLIMPSE by XanGo is built to respond to specific skin care needs with an intelligent xanthone formulation that puts the green power of the earth at your service. GLIMPSE will feature a revolutionary, patented xanthone formulation that only XanGo can create. XanGo developed our exclusive xanthone formula for GLIMPSE through scientific exploration and advanced skin nutrition technology. Keep watch for more news on Glimpse at www.XanGoLaunch2008.com.

A new marketing revolution

Education and dialogue have been key components in XanGo's creation and advancement of the mangosteen supplement category worldwide. In October 2007, XanGo introduced XanGo.TV the first brand-centric video sharing site at this level in the marketplace.

XanGo.TV is a big hit with over a million visitors already. Distributors and consumers worldwide are producing, sending and sharing XanGo.TV videos about their experiences with the mangosteen and XanGo Juice.

XanGo.TV is dedicated to broadcasting the XanGo lifestyle by providing visitors an inside view of real-life stories and insights. With a library of videos and podcasts, visitors can chronicle the genesis of the mangosteen supplement category creator as it evolves to a surging global market.

In 2008, XanGo hosted its inaugural XanGo.TV Awards Show, recognizing the best video entries from distributors around the world. The Top 10 winners from among more than 200 entries and from more than 20 international markets who put their XanGo stories and inspirations into short films were honored during a 20-minute online broadcast event at www.xango.tv.

XanGo is intent on continuing to lead the market as the worldwide leader in mangosteen-based products. Supported by the success of the direct sales model, XanGo is one of the world’s fastest growing companies and will continue to set high goals for its corporate innovation and charitable work.

*Based on internal research

Mangosteen in the News

Here is a news story from WHNT, TV Channel 19, Huntsville, Alabama:

Xango Online Invasion 2.0

In January, XanGo made history by hosting the industry’s first-ever global online broadcast event. Known as Online INVASION, distributors tuned in to a program filled with major announcements and distributor motivation. Thanks to you, we smashed premiere expectations by attracting more than 150,000 global viewers.

Now, based on your overwhelming response, we are ready to launch Online INVASION 2.0 on Monday, April 14, 2008. Hosted again by XanGo Founders and executives, Online Invasion 2.0 promises to be just as exciting, motivating and mobilizing. Gear up and tune in for another round of major announcements and sweet SWAG specials.

Put it on your calendar. Online INVASION 2.0 begins airing the evening of Monday, April 14, 2008 on XanGo.TV and will be available for replay through Friday, April 18, 2008.

Sayonara Sushi, Make Way for Bibimbap (and Mangosteen)

Thanks to Erin Zimmer for posting this article on SeriousEats.com

Sayonara Sushi, Make Way for Bibimbap

Posted by Erin Zimmer, March 28, 2008 at 6:30 PM

Looking into a crystal ball, Good magazine forecasts which foods will be the next sweeping trends in a post-sushi era. With more restaurants serving exclusively sweets, New York's first dessert bar ChikaLicious might have to watch out. Bibimbap is another trend to watch for, but L.A. Weekly's Jonathan Gold already called that Korean pile of bean sprouts, egg, and meat an emerging all-star back in 2004. Itsy-bitsy fish like sardines and anchovies are also getting bigger, which should make both obesity-haters and the sustainable fishermen happy. And forget pomegranate (so 2007)—mangosteen is all the semi-exotic fruit rage, which means it'll probably start popping up in products galore. This XanGo juice, already a hit with Oprah, is just the beginning of a mangosteen-crazed world.